Outbound marketing is how you keep in touch with your current clients,
and how you turn your site visitors into clients.
A good outbound marketing system is the final piece to your digital marketing puzzle. Once you get visitors coming to the site either through inbound marketing or from organic SERP clicks you need to make them a client or capture their data. This allows you to effectively market to them to convert them to paying clients. Email used to be the only digital way but now social media and even text in the right circumstances can help grow the bottom line.
Data is crucial so you need to have good data from your inbound marketing. This is the foundation for your outbound marketing. Like everything in life, you want to take your time building a good foundation and then everything else works better. You want to collect at least their first and last name along with an email. Some industries it is OK to ask for a phone number but generally I do not make that required but always put it on a form because if someone wants you to call them that is one of the quickest ways to convert them to a customer, talking to them. Earning their trust.
But don’t make the mistake of taking them for granted and over use the privileged of being able to market to them. To keep them interested in your brand it is important to provide not only quality products and or services at a competitive price but you need to engage your clients and provide them with useful information for them. It is important to make them more than just a source of income. Personalize it as much as you can. Make them feel important and a lot of this can be added to and tracked in the database in their customer profile.
A dedicated social media person in today’s market is important. Use social media to reach out on special occasions and offer incentives. Share interesting or important information about your industry. And if appropriate for your industry, share items relating to your company and personnel to humanize you. People do business with people they like. Become a part of your clients and potential clients businesses and lives and you’ll have a customer for life.