To convert visitors to customers and to keep customers engaged you need to participate in outbound marketing. Email campaigns have been the standard but now social media can be effective.
With over 20 years experience you will be hard pressed to find a better, independent resource for your new media and digital marketing needs. Providing world class websites, top SEO services resulting in several clients being #1 on Google and leveraging that traffic with Inbound & Outbound Marketing techniques, I have the experience you’re looking for. Speak with me before you make your final decision. I’ve had incredible success with SEO, SEM and PPC marketing. Just look at the graphs below.
We work together to develop a project that will deliver. Just look at the graphs from clients sites.
We start with WordPress and then find a theme that appeals to you and the market you are targeting. Next, we build the framework and develop an easy to understand navigation. To finish up the site we populate it with SEO rich content and images. But that is just the start.
Content is King, Google tells you that. There are no secrets to SEO. You just need good content in your site and linking to it from reputable sources.
No one can guarantee a Number one spot on Google, myself included. But what I can guarantee is that I will provide you the same quality of work and dedication that it took to get my other clients there. From a quality site and intuitive navigation to quality copy, graphics, images and videos I can provide you everything you need to get there.
SEO is used to get your website organically ranked, but until that sets in you need to get traffic to your website. This is done with SEM (Search Engine Marketing) and PPC (Pay Per Click) advertising such as at Facebook.
The 800 pound gorilla is Google Ads (Adwords). I’ve worked hard and had some really successful campaigns. Twice in my career Google asked permission to be able to have accto and monitor my campaigns and used them to collect data for their research.
Content Management Systems have been around for many years. I have extensive experience with both Joomla and the now popular WordPress. I believe in using off-the-shelf products so that any knowledgeable person can manage the website. No “custom work” that can lock you into a developer or company.
Responsive means that the website adjusts on the fly to the device viewing it. You only need one website for all devices. If your site is not responsive then you miss out on 60% of searches. It’s that simple. If your website isn’t mobile compliant then Google does not even return it in searches. All of the sites I build are mobile compliant.
If you’re in business and can leverage the Internet for selling products or services then you need E-commerce. WooCommerce is the favorite platform for WordPress and VirtueMart for Joomla. I have set up several over the years. I also have experience with Amazon and Google Merchant Center covering all your bases.
Google will tell you that content is king. You want to rank well then have a good, informative website. I offer written copy, video production and professional photography to keep your site growing and dynamic. It is a never ending cycle of keeping up with the Jones’ in SEO. Plus, it isn’t just Onsite SEO that you need to be concerned about. Just as important is your Offsite SEO in backlinks. A must if you want to compete for #1 on Google
Inbound marketing is not just getting people to your site but capturing their data once there. Having a great website is just the start. Highly detailed SEO both ONsite and OFFsite are critical for ranking. But you need to actively engage in attempting to capture as many visitors data as you can. Data is the life blood of business. If they don’t become a customer or client on that first visit you need to try to capture their data so you can turn them into one.
Outbound marketing is the practice of engaging your database of customers or potential customers usually though email but text and social media are now important resources. Once you capture their data you want to be an asset to your new visitor or client. Custom mailings get their attention that specifically target the products they have expressed interest in. Or, for B2B environment there is Cold Emailing. Few have experience in this area and there are few greater lead generators.
In today’s world if you are not mobile compliant then you are losing business. More than 60% of first searches are done on mobile devices. If your website isn’t mobile compliant Google won’t even offer it as a return on searches using mobile devices. Or, 60% – 70% of searches. You immediately lose out on most searches!
All of the websites I build go through a rigorous testing phase where it is tested on several mobile platforms. Because there are so many different platforms there may be some it might not be perfect on but for the most part it will look really good on most all common devices.
Really, that all depends on your needs. First, ask yourself if this is a real business venture or is this just a passion and idea of yours you’d like to pursue? If you’re not already making money from your idea, then for now it is a passion and you can use any of the free websites available. But if you’re already in business or are setting up a business that has a built in pipeline of customers? Then you need to choose according to your website goals. My prices are clearly listed.
You absolutely can. But you know those commercials where you see someone putting together a website super easy? Try it. If it doesn’t work like that for you I’ll be here. LOL Truth be told, there is a LOT more to your internet presence than just getting up a website or page. Do you have your keyword list and a plan to use it? There is a lot to do…
No problem. I can build you the site you need and depending upon it’s complexity I offer 30 minutes to 2 hours training for your staff that would manage the website. Once it is built they can upload posts or put up or take down products out of the cart if you like. They just follow a process.
Really, that all depends on your needs. Typically for a small mom and pop you’d expect to pay about $500 a month and up to a medium sized business about $3,000.
Digital marketing, when done right, is a complete branded campaign that touches every corner of the internet your target audience does. Initially it is to send them to your site for something they want. The idea is to wither sell to them or get their info to sell to them. The Landing Page needs to be concise and to the point answering the important questions to weed out tire kickers. Once contact has been made you then target your new audience with helpful information about new products to reordering items keeping them engaged in your product.
Yeah, some. It isn’t like it used to be. Everyone is trying to cash in so it’s difficult to find really good places to post for free. There are ways to do it, but you need to disguise your marketing as things like helpful info. But it is time consuming and the whole point is to free you up to do more important things. How much do you bill per hour? More than the $13 an hour a social media poster makes I hope. It’s simple economics.
In it’s most simple terms A/B Testing is testing one thing (A) against another (B) to learn which performs better. It can be as simple as the color of a button or as complex as 2 completely different landing pages.
Pretty much, yes. I mean, as hard as you or your staff or your hired company has worked, you can only know if it is the best if you test it against other things.